There are different types of digital marketing. But in this article, we are discussing the top 5 majorly used marketing strategy or platforms. With the help of you can increase traffic to your website and generate leads.
- Search Engine Optimization (SEO)
- Content Marketing.
- Social Media Marketing.
- Pay Per Click (PPC)
- Affiliate Marketing.
1. Search Engine Optimization (SEO)
SEO is the process of optimising the website to rank on search engine. The well-optimized website rank at the top of the search engine result page (SERP). Which increases the organic traffic to the website. With the help of SEO, we can rank websites, Blogs, infographics, etc.
SEO is of three types:
- On-Page SEO
- Off-Page SEO
- Technical SEO
On-Page SEO: It is the type of SEO that focuses on all the content of the existing page on the website. With the help of targeted keywords, you can increase the organic traffic on your website.
Off-Page SEO: It is the type of SEO that focuses on all the activity on the off-page. Whenever you optimize your website for SEO. It includes those activities which we can not do on our websites. Those activities increase the rank of the website. It includes the inbound links which are also known as the backlinks.
Technical SEO: In this type of SEO it focuses on the backend of the website. It includes your page coding, Page loading time, server response time, etc.
2. Content Marketing
Content Marketing is also a type of Digital Marketing. In content marketing, the quality of the content matters. Content can be written for brand awareness, traffic growth, lead generations and customers.
Blog Posts: By writing blog posts you can market your content easily. With the help of this, you can also increase the organic traffic on the website and you can increase your sales.
Ebooks and Whitepapers: Ebooks, whitepapers are also used to educate the visitors. It also generates leads for your company.
Infographics: In infographics, when you want to show some pictures to your customer then infographics are used. Infographics are visual content which increases the number of visitors to your site.
3. Social Media Marketing: Social Media accounts helps to promote your brands on the internet. With the help of this, you can increase brand awareness, generate leads and drive traffic to your website.
Some of the Social Media Platforms are:
4. Pay Per Click (PPC):
PPC is a method of driving traffic to a website. Where the publisher pays whenever ever visitor visits the website. There are so many platforms where you can run ads. But the most common platform is Google Ads. It is also counted as a type of digital marketing.
Facebook Ads: Facebook is a platform where you can advertise your products and services. There are billions of users available on Facebook. You can use this platform to advertise your post, video, images, etc. Facebook show this ad in their newsfeed to those people who match with your business. In this, you can drive traffic to your website, increase your sale, brand awareness, reach, or many more.
Twitter Ads: Twitter is also a most powerful platform for advertisement. Here in this you drive traffic to your website, increase your sale, or find an audience for your apps.
Linkedin Ads: In this platform user pay to send message to that user who matches their interest or business.
5. Affiliate Marketing
Affiliate marketing is also a type of digital marketing. In this marketing, you will get some percentage for promoting others products or services on your websites.
These are the majorly used types of digital marketing.